International Breweries Plc Trade Marketing Representative Recruitment

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AB InBev is the world’s leading brewer. We produce over 500 beers, including world-famous brands such as Budweiser, Stella Artois and Corona. Local Africa brands such as Carling Black Label, Hero, Kilimanjaro, 2M, Eagle and we want like-minded, hard-working and passionate people to join our teams in Africa.

International Breweries Plc Recruitment

The company is recruiting to fill the position below:

Job Title: Trade Marketing Representative

Job ID: 30005940
Location: International Breweries – Isolo Depot, Lagos
Job type: Full-time

Purpose of the Job

  • The purpose of the Trade Marketing Representative is to leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.

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Channel Management & Execution:

  • Custodian of channel and trade marketing knowledge and expertise.
  • Define, quantify and sensibly segment the appropriate channel within the market, and then apply channel strategies accordingly
  • Ongoing development, co-ordination and standardisation of IRVPs incorporating this into the connection strategy through alignment with marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
  • To develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
  • Ownership of the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met
  • Develop, own and drive Cold Strategy in country.
  • Develop the above IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.

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  • Minimum of a First Degree in either Business Administration or the Humanities from an accredited, and recognised university or college by the National Accreditation Board.

Experience & Skills:

  • Excellent management & leadership skills
  • Process and Project management
  • Ability to persuade and get results through managing diverse group
  • High attention to detail.
  • Practical knowledge of market structures and consumer trends in Ghana
  • Numeracy Skills – ability to work with detailed analysis

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How to Apply for International Breweries Plc Recruitment

All interested and qualified candidates should: Click here to apply

Application Deadline  3rd March, 2022.

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